JSP Plumbing & Gas

brand development  | website | print collateral


Already highly skilled and regarded, Jim Sarinis Plumbing needed a professional and modern look to match. A new brand was to be designed to enable recognition on vehicles, onsite and via digital marketing such as web and social media.


The uniformity, precision and functionality of stainless steel, combined with the movement of water was behind the idea for a new look for the brand. To assist recognition, the name was shortened to JSP and vibrant colours used to provide noticeable "pop" in communications.


The logo was designed around two circles that represent strength and precision. Initials representing the name of the business are placed inside the circles in an modern font with lowercase lettering. The initials were used in this way to define a clear change in direction for the business with the passing of operations onto a new generation.



A clean, easy to navigate website was designed along with uniforms, business cards, letterhead and client job card. To add to the new professional image, branded invoices can now be generated and emailed direct to the client from a phone or tablet.