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The Brief

Poolfix Sydney wanted to create a professional look that matched the quality of workmanship and service provided.

Owner Stafford West said "We have some basic branding elements in place, but nothing is professional or consistent."

Paper Napkin was engaged to develop a brand that was clean, clear and professional, just like the business itself. It also had to showcase a high degree of quality to match the demographic of customers being serviced by Poolfix.

Image by Wesley Tingey


What could be cleaner than a perfect pool itself!


We took colour inspiration from sparkling pool water and matched it with a clean motif and modern font to create the new Poolfix brand.

The typical client of Poolfix is very discerning and they live in more affluent suburbs of Sydney. They tend to make choices based on quality before price. Therefore it was important that the new brand was bespoke in nature and reflect a sense of professionalism.


The brand concepts were tested with real life customers who gave very positive feedback. The concepts were further refined and a new brand that the owners could be proud of was born.

Our client received  their logo files in all formats for either print, web or social and in full colour, black, white and greyscale, ready for use in any application.



The newly formed brand was then rolled out across all facets of the business, including a new website, business cards, vehicle livery, print advertisements and uniforms. 

A style guide was also provided to our client that identified the exact colour and fonts used in their brand. This takes the guess work out of its use in the future. No matter where the logo, colours or fonts are used, they will be 100% accurate. 

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