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The Bank


Imagine there is a bank that credits your account each morning with $86,400. It carries over no balance from day to day. Every morning deletes whatever part of the balance you failed to use during the day. What would you do? You would withdraw every cent of course!


Each of us has such a bank. Its name is TIME. Every morning, it credits you with 86,400 seconds. Every night it writes it off, whatever of this you have failed to invest to good purpose. It carries over no balance. It allows no overdraft. Each day it opens a new account for you. Each night it burns the remains of the day. If you fail to use the day's deposits, the loss is yours. There is no going back.


There is no drawing against "tomorrow". You must live in the present on today's deposits. Invest in it so as to get from it the utmost in health, happiness and effectiveness. The clock is running. Make the most of today.


To realise the value of ONE YEAR, ask a student that failed a university or Tafe course.

To realise the value of ONE MONTH, ask a mother who gave birth to a premature baby.

To realise the value of ONE WEEK, ask the editor of a weekly news paper or website.

To realise the value of ONE MINUTE, ask a person who just missed their train.

To realise the value of ONE SECOND, ask a person who just avoided a car crash.

To realise the value of ONE MILLI-SECOND, ask a person who won a silver medal at the Olympics.


As marketers and business owners, we are all very busy juggling the books, ensuring new sales, taking care of employees, admin, customer service and all the other facets of running a business. Then we have a family life to attend, be engaged in, have meaningful relationships with loved ones and the regular chores around the house that need to be done.


How you choose to balance your time is always a juggle. We have all heard the saying that you should spend "one day a week working ON your business, not in it.


The problem is that many people find that difficult to do. There are many reasons why investing a full day working on your business is just not feasible. I am a father of young children and putting them first means that sometimes my "one day a week on my business" just isn't feasible.


I suggest we work an hour a day. Perhaps its in the morning before arriving at work. Perhaps it's during the mid morning period before a lunchtime rush. Maybe it's in the last hour before close. Or even on the lounge at night instead of watching TV. One hour a day investing yourself in learning new skills, developing more efficient systems, implementing automation, training staff or any item that benefits your business tomorrow.


Tomorrow you will do the same, in turn benefiting your business the following day and again the next day and the next and so-on.


Over time you will be amazed at not only an improvement in efficiency, levels of service, staff morale but also in a reduction of expenses and gaining ground on that ever continual race against time.


So how will you invest one hour per day to work ON your business and not in it?


Leave a comment so that others can benefit from your ideas.





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