Three Ryans Fresh Produce
brand development | packaging design & print | website | print collateral
To create a brand that reflected three generations of family working to grow the highest standard produce whilst appealing to a retail direct market that purchases on quality, not just on price.
The Ryan family goes back three generations farming land in the Southern Forests of WA. The family member's involvement, past and present and generations' coming through made for a great way to create a persona for the brand, inciting question as to just who the "Three Ryans" are.
The logo uses a deep colour blue, representative of hard working people with a hands on approach. Add to that a contemporary font clearly identifying the brand along with the proud representation of where they are from. After all, Manjimup is right in the centre of WA's food bowl!
A complete range of marketing and support materials have been developed to assist in rollout, recognition of the brand and to build loyalty. The brand design has been truly transferable across lamb, egg, fresh produce products and the new pre-packed ready to use Cualiflower Rice products.
Look for Three Ryans products in your fresh food grocer or butcher to taste the fresheness!
Three Ryans invlovement in regional promotion such as the Southern Forests Food Council has led to additional marketing opportunities such as the chance to appear on Paddock to Plat with Celebrity Chef, Matt Moran. .