The Brief
The team at Manjimup Tyremart wanted a professional and exciting brand update to coincide with the launch of their online presence. The new brand was to be used across the business in a professional and consistent manner and needed to match their premium service and personality.
Inspiration
Owner Paul loves V8 Supercars and especially Fords, so what better inspiration than his favourite V8 Supercar team! Professionalism, technical skills, attention to details and a sense of excitement was a perfect match for the new brand.
Implementation
Using a vibrant colour palette of blue, green and yellow, the new brand and logo have been implemented on various online platforms, including a new website and social media pages. It's also been added onto new stationary, uniforms, print marketing collateral and a complete showroom makeover.