Trying to sell your products or service to just anyone and everyone will likely result in crickets...... you know that horrible empty sound? It causes that stress deep inside and makes you question what you are doing.

To market a product or service properly, the first thing you need to be clear on is WHO your ideal customer is, where they hang out, where they live or work and how your product or service can solve their problem.

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You know building a customer profile (some call it a customer avatar) would have a huge impact on your marketing.

Taking time to work out who your ideal customers are can save you time, energy and money in working out what marketing to send to who, when and in what format to get the best possible return on that investment.

Your customer profile is like a multi-tool for your marketing.

Filling in your customer profile will impact virtually every aspect of your marketing and sales process including....

  • Content Marketing - What blog posts, social posts,videos, podcasts, lead magnets and other content could you create to attract and convert your ideal customer?

  • Paid Traffic - Which ad platforms should you buy traffic from and what targeting options should you use?

  • Product Creation - What solution is your customer profile searching for? How does what you offer solve their problem?

  • Copywriting - How should you describe offers in your email marketing, social posts, adverts in a way that compels your customer profile to buy?

  • Email Marketing - Which profile should receive a specific email marketing campaign?

and that's just a start!

Any part of the marketing and sales process that "touches" the customer (and that's basically EVERYTHING) will improve when you get clear on your customer profile.

After all, you are selling your product or service to a PERSON, so it makes sense to be as clear as possible about them so you can more easily find them and present them with messages and offers that move them to action.

So what are you waiting for?

Download your copy of our Customer Profiling Worksheet to day and get started on understanding your ideal customers.

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Want some help? Just click, call or drop in, we'd love to help.
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