The Ultimate Goal...
The ultimate goal for your most important marketing asset, is to align with your sales strategy, be organised and optimsed so that you can always be found and chosen over your competitors.
We are on a mission to help Australian small business owners stop struggling to attract clients and finally start feeling confident in the additional growth that you can bring in through a leveraged website system, that will become your best sales person that works 24 hours a day, 7 days a week on auto pilot.
Paper Napkin can make your website look absolutely stunning and show off your passion for your business. Not only do Paper Napkin's small business web designs look professional, we ensure they are easy to manage (without needing a tech wizard), easy to find on search engines like Google and most importantly, are focused on converting browsers into enquiries, leads, bookings and sales. Whether you need a site that promotes your products or services, allows for bookings or reservations, or you want to sell online on any device, we work hand in hand with you to produce a website that achieves your goals to grow and strengthen your business and your brand.
Professional Web Design
Our websites are designed with a strong focus on user experience (UX), functionality, and seamless integration with your brand personality. We ensure that each site is not only visually professional but also intuitive and easy to navigate, enhancing the overall user experience. By aligning the design with your brand’s unique identity, we create a cohesive and memorable online presence. This attention to UX and functionality ensures that your site effectively communicates your brand’s values, engages visitors, and supports your business goals, ultimately leading to increased customer satisfaction and loyalty.
Mobile Optimised In Mind
Gone are the days when desktop viewing was a certainty. Increasingly, people are likely to view your site on a mobile device. We maximise this opportunity by designing your website with a "mobile first" approach which can adapt and scale to desktop, laptop, tablet or mobile, while maintaining your existing look, feel, function and improving overall performance. We test it on a variety of devices - mobile and non-mobile - to ensure the experience is consistent and easy to use.
Copy That Persuades
Our copywriting approach for emphasises crafting credible, solution-oriented content that enhances trust and prompts action. We meticulously tailor your website copy to resonate with your audience, addressing their needs and pain points while showcasing your expertise. Good copy is pivotal in engaging your audience, holding their interest, and driving them to take the next step. By highlighting the benefits of your services and incorporating compelling calls to action, we ensure your content not only builds credibility but also significantly increases the uptake of your services and overall engagement."
Conversion Focused
Our websites s are meticulously designed with a conversion-focused approach. Every element, from layout to content, is strategically crafted to guide visitors towards taking action. This focus on conversions ensures that your site isn't just visually appealing but also highly effective in turning visitors into customers. By prioritising user experience and clear calls to action, we help you maximize your return on investment, driving more leads, and ultimately increasing your revenue. This conversion-centric design is crucial for your business’s success, as it translates traffic into tangible results and growth."
Rank On Google
Every page, text copy, and image on our websites is optimised for SEO (Search Engine Optimisation). We ensure that each element is crafted with search engine optimisation in mind, helping your site rank well on Google and other search engines. By incorporating relevant keywords, meta tags, and high-quality content, we enhance your site’s visibility and searchability. Optimised images and fast loading times further improve your SEO performance. This comprehensive SEO strategy ensures that your business can be easily found online, driving more organic traffic to your site and increasing your potential for growth and success."
SSL Certificate Security
Each website we design utilises SSL certificate security, ensuring encrypted connections and safeguarding sensitive data. This means that any information exchanged between your site and its visitors is protected from interception by malicious entities. SSL certificates are crucial for maintaining trust, as they signal to users that your site is secure and reputable. This security measure not only helps in protecting client information but also improves your search engine rankings, as Google favors secure sites. By prioritizing SSL security, we help you build trust with your audience, enhance your site’s credibility, and protect your business and its customers from potential threats. Tat means peace of mind for you and your customers!
Easy To Manage & Edit
Websites created by our team are designed for ease of management and editing. Using a drop-and-drag visual editor, clients can effortlessly update and customise their site without any tech skills. We also offer hundreds of plugins that provide a vast range of functionalities for any business type. This flexibility allows businesses to adapt and grow, adding new features and improving user experience as needed. The intuitive design and extensive plugin options ensure that your site remains dynamic and functional, making it easy to maintain, update, and expand to meet your evolving business needs."
100% Australian Support
Need help? No worries! Our office and team are based in Australia and you will only ever speak to a real life person who lives and works in Oz. No call centres, no long wait times. Just a friendly voice who want to help. Plus it's backed up by a 24 hour online help portal loaded with text and video based instructions on how to use our editor, solve problems and of course, loads of frequently asked questions.
Transparent Pricing
We want the absolute best for our clients and we strive to give them a quality experience from start to finish and beyond. We strive to provide value for money,, transparent pricing with no hidden fees or surprise extra costs. All of our website packages have a fixed pricing structure and are very competitive, with clear details about all inclusions.
PROFESSIONAL WEBSITE DESIGN PACKAGES
Choose The Website Design Package That's Right For You
Business Essentials
Perfect for kickstarting your online presence
where you don't need detailed pages about your services or offerings.
$2,399
Custom design of four pages
Integration of your logo, colours and fonts
Use of your images or from our licensed stock image library
Able to edit content yourself
Optimised for mobile
SSL security certificate ( https:)
Linked to your social media pages
General contact form
Google location map (If required)
Connection to your domain name
Connection to your email address
Meta description (title, keywords and phrases) on your home page
Submission and verification on the Google Search Console
Daily back up for peace of mind
12 months standard business website hosting
Training in editing and managing your site
Business Boss
The perfect package for most small businesses who want to make a statement on the web and generate more leads and sales.
$2,899
Everything in the Essentials package, PLUS
Extra four pages to detail your services (max. 8)
Image gallery
Image optimiser for faster loading
Customer testimonials
Food order menu (if applicable)
Connection to your booking system
Ticket sales and event management
Accept payment for services
Onsite Instagram feed
Addition of video (must be supplied)
Mobile action bar for fast-tracked interaction
Up to 3 custom forms (max. 10 fields )
Up to 3 automations
Meta descriptions (titles, ketywords and phrases) on all pages
ALT text added to all images
50GB storage for data, images and video
12 months business extra hosting
Business Elite
For growing businesses who need a complete online solution that can grow and scales as your do.​​
​
Everything in the Boss package, PLUS
Extra four pages (Up to 12 in total)
Online courses
Portolio
Self editable blog
Site search
Mega menu
Branded email marketing
Automated email sequences
Pop up promotion or subscription lightbox
CAPTCHA spam protection
Google analytics
Monthly visitor insight reports
$3,699
Got Questions? Here's Some Answers...
-
Can I see some examples of your work?Of course you can! Here is a link to our website portfolio.
-
What web design platform do you use?Great question! Just like no two websites are exactly the same, nor are our clients! We use a range of web design platforms including Wix, WordPress Elementor, Ecwid, Woo-Commerce and Shopify. That way we can discuss your level of experience and confidence in managing your website and make a recommendation for a platform that will help you succeed.
-
What other costs are involved?All of our web design packages are based on transparent pricing. What you see is what you get with no nasty surprises. As long as you already have a domain name, the only additional costs you may consider are our back up and support plans, SEO packages, use of our photography services (or a photographer nearer to you) and your annual web hosting. The first year's hosting is included in your package. If you need a domain name, we can assist with it's registration (subject to availability). Domain registration is $69 per 24 months.
-
Will my site be mobile friendly?Over 75% of all global internet use is now conducted on some kind of mobile device. All of our websites are designed with mobiles in mind, meaning your website will "respond" to the various shapes and sizes of mobiles and tablets. That means your site will look awesome and function exactly how you envisioned on any device, anytime.
-
Will my site be seen on Google?Yes, your site will be optimised for Google and have page titles, meta descriptions including short and long from phrases and keywords and be registered and added to the Google search console. Ranking high on Google (without spending a fortune in advertising) is a continual process and if you are in a very competitive industry, you may wish to consider our SEO services
-
How long does it take to build my website?We aim to get the first presentation of your website available to you as soon as possible, and in most cases this is between 1 and 3 weeks, depending on the functionality you need. In order to turn around your website in that timeframe, we need you to be able to supply us with your website text (copy), images and videos and key information about your business. After the first presentation, your feedback will guide the remainder of timing for your site build. If you are not sure about how to develop your website copy, don't worry! We can assist with this but it will add a little more time to your website delivery.
-
Do I own my website once it is finished?Absolutely. In fact, we insist on it! Once your site has been approved and published to the web, we will arrange a handover which includes training in editing, updating and managing your website. At this time we will also transfer the site from our account into your own stand alone website platform account. For future annual hosting payments, you can pay with your own credit card or make use of our automated invoicing in the leadup to your renewal.
-
Can I update my website myself?Typically, updating your website will happen in once of two ways: - If you are confident after training and handover that you can edit and update your own site, you can do so at anytime. There are literally thousands of how to's and video tutorials available online to assist. - If you are not confident enough, or simply don't have the time to maintain and edit your site, we offer several website support plans, from just providing tech support if something goes wrong to a full "Done for you" service where we take care of any updates on your site. You can see our website support packages here.
-
What are your payment terms?We offer as range of payment terms so that we can be as flexible as possible for our clients. You can choose from the following options for any of our website design packages: - An upfront deposit of 50% of the project total with a final payment prior to the publication of your website. - 12 equal monthly installments of the total value of the project total, starting from the commencement of your project. Please note a small fee applies to this option.
All Of Our Website Packages Include
Mobile Responsive Design
SSL Security
Self Editing Content
Links to Social Media
Search Engine Optimisation
Australian Staff
& Support
Constant Security Monitoring
Daily Backups
Fixed Transparent
Pricing
Design Platforms That We Use
Our Process
Select Your Package
Choose one of our value based and transparent priced web design packages. Complete and submit our discovery form and we will be on contact to get started.
Confirm & Sign Contract
Once we have spoken, we will confirm your package and any option in writing for acceptance and signing. Once your deposit has been paid, your project will get underway.
Introduction & Website Briefing
We will meet either in person, by phone or Teams and chat about your vision and what you want your website to do for you. We'll make some suggestions to help you get the most out of your site. After we get your input, our designers will turn your thoughts into a detailed plan for a visually engaging, professional website to achieve your vision..
Design
We will collect your logo, colours and any particular fonts you want used, along with your text, images and videos and get designing. Once we present your initial website design, this is where you get to provide us with your feedback.
Revisions
Based on your feedback, we will make as many revisions as required to finalise your design and get it ready for publication. It's at this stage where we run tests over every single part of your site to ensure it looks and functions as intended.
Launch
Time to launch your website! Once published to the web, we will register and submit your site to the Google Search Console.
Handover
Now that your site is live, it is time to put it to work! We will train you in how to manage and update your site. Your site will be transferred from our account into your own account and any support program, commenced. We'll also give you a whole bunch of tips to help your website work just as hard as you do.
Want to talk about your next move?
Book your FREE 20 minute consultation to see where your business is at and how we can help you smash your website goals.